ANALISIS PREFERENSI WISATAWAN DALAM PEMILIHAN PRODUK WISATA UNTUK PERENCANAAN AGROWISATA PIAT MANGUNAN-GIRIREJO UNIVERSITAS GADJAH MADA

Pusat Inovasi Agro Teknologi Mangunan-Girirejo UGM (PIAT Magir UGM) in Mangunan and Girirejo villages is a forest area managed by an educational institution, Gadjah Mada University (UGM). PIAT has various natural cultural attractions needed to become education / education-based agro-tourism directed living laboratory for cross-disciplinary science developed at as one of the with icons form 3S fruit plants (Sawo, Soursop, Srikaya ). With such large land potential, beauty support surrounding community, also expected be able garden that can quality quantity improvement all aspects agriculture, especially diversity tropical fruits. This study aims analyze preferences tourists on potential tourism products planning MAGIR UGM. uses quantitative descriptive method using Crosstab Chi-Square analysis IB SPSS Statistic 23 application. was chosen determine significant relationship between tourist ages product preferences. Using accidental purposive sampling technique type respondents, 123 respondents who visited areas had were selected. The results this indicate that: (1) variety planning; (2) Most visiting are 26 - 33 years age group (63.4%), which categorized millennials generation; (3) components have 26-33 festivals events, accessibility bicycle tours, amenities camping welcome gate design icon fruits statue. palnning based holding event, create special cycling track/paths, build campgrounds, make sculpture design.